作者:百年不渡 分类:未来幻想 点击:32352次 下载:728次 大小:70M 日期:2026-08-26
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AI opens new creative doors, raises new concerns across China’s screen industry_我的网站

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根据媒体Tribal Football报道,在意甲第33轮主场0-1不敌亚特兰大后,AC米兰主教练孔塞桑回应了有关自己帅位的问题。

Open Douyin, the Chinese version of TikTok, and AI-generated short dramas are hard to miss.
The stories span almost every genre familiar to Chinese audiences, from fantasy and immortal cultivation to urban romance and period tales.
The biggest difference is that the actors, settings and even many of the visual elements are generated by artificial intelligence (AI).
One of the latest hits is The Inverse Zone, an original mystery-thriller about monsters that has been dubbed an AI version of Stranger Things. The series has released three episodes so far, each receiving more than 1 million likes on Douyin.
Yet the team behind it consists of just three people, all born after 2000.
While Hollywood is still catching up with the short drama boom, China's short-drama industry is already moving into the AI era.
For many young creators, AI is not just another tool - it is a door that small teams could never have opened before.
"We've always wanted to make professional film and television content, with visual language, complete storytelling and a cinematic feel," Hu Hai, a member of the team behind The Inverse Zone, told the Global Times. "But the cost and barriers of live-action production were too high. Small teams had little chance to realize high-quality film and television projects."
As increasingly capable domestic AI models emerged, that door began to open. "The maturity of AI creative tools made us see new possibilities," Hu said.
The explosive growth of AI-generated short dramas is a double-edged sword: It opens doors for some, but leaves many in the industry uncertain about what comes next. Many actors who once benefited from the short-drama boom are now finding work increasingly scarce, with some turning to other professions. Meanwhile, the use of celebrities likenesses in AI-generated content (AIGC) has ignited a fresh wave of debate.
Where is the industry headed next? Global Times reporters spoke with AI creators, short-drama actors and industry experts about the opportunities and uncertainties ahead.

Lowering barriers
Hu studied directing and filmmaking in college. His team initially focused on short comedy videos, a field with relatively low production costs and less barriers to entry. But after years of producing this type of content, they eventually reached a creative plateau. That began to shift as more advanced AI tools came onto the scene.
To produce The Inverse Zone, the team used domestic video-generation models Seedance 2.0 and 2.5. The series took nearly two months to prepare, including world-building, character design and establishing a consistent visual style. "Seedance is the best in the world. It's extremely advanced. There's no model in Europe or the US that is more useful than it," Hu told the Global Times.
The technology does not mean production is effortless, however.
According to Hu, a typical episode costs around 4,000 to 5,000 yuan ($593-$741) to produce, while episodes involving large-scale scenes, complex special effects or demanding lighting and rendering can cost more than 10,000 yuan.
The team used AI for image generation, basic voice work and material rendering, while humans remained responsible for the script, character development, cinematography and post-production.
"The soul of the entire series is still controlled by people," Hu said. "All the key creative decisions are manually adjusted and repeatedly reviewed."
Ya Cen, operations head of AI video platform LibTV, told the Global Times that the AI short-drama ecosystem is now characterized by small teams, high productivity and strong individual styles. "The most direct value of AIGC is that it has lowered the geographic and financial barriers to film and television production," she added.

Actors in AI era
Yet the rise of AI short dramas is also creating new tensions.
AI-generated characters are now building fanbases, landing brand endorsements, and being described as the next generation of digital stars. At the same time, many celebrities including Taiwan actress Joey Wong have reportedly given permission for their younger likenesses to be used in AIGC.
The impact extends beyond celebrity likenesses. It is also being felt by people who once benefited from China's booming live-action short-drama industry.
The short-drama boom created opportunities for large numbers of actors, many of whom could quickly become recognizable faces. However, as AI-generated productions expand, some performers are finding fewer acting opportunities and turning to other professions.
Chongqing native Luo Xinyuan, 21, has experienced that shift firsthand.
She spent more than a year in Hengdian, East China's Zhejiang Province as a short-drama actress. Since May, she has worked at a scenic area playing Huang Rong, a character from a classic Chinese martial arts novel The Legend of the Condor Heroes.
"When short dramas were at their peak, there were lots of fast-paced, feel-good stories," Luo told the Global Times. "But that kind of content is difficult to sustain. Without richer and more meaningful stories, the pressure from AI short dramas will make things even harder."
For many short-drama actors, the disruption is likely to be structural rather than an immediate wholesale replacement, Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times. The question of celebrity likenesses may prove even more complicated.
Zhang warned that unrestricted authorization could raise concerns over control and revenue sharing. Without clearer rules, the technology could put further pressure on ordinary actors.
The next stage may not be a choice between humans and machines, but a new production model in which the two increasingly work together.
For creators such as Hu, that possibility is already here.
"AI has finally given young creators like us the opportunity to realize the film and television dreams we've had for years," he said.
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孔塞桑赛后说道:“自从我来到这里,甚至当我赢得超级杯以及在对阵卡利亚里的首场意甲比赛时,他们已经在谈论所有可能来米兰执教的教练了。

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“我从事足球已经40年了,这没关系,但与我共事的人看到这些传闻,确实不利于球队的稳定。

三 | 我们必须着眼于今天,努力让明天变得更好。如果我们总想着一个月后的事,那就很难了。老实说,有时我确实感到缺乏尊重,因为人们谈论米兰的教练时,就好像他从未进过更衣室、从未涉足过足球工作一样。这完全不是事实。

四 | ”
“我的未来就是明天,我会尽全力准备好与国际米兰的比赛,争取进入决赛并尝试捧起奖杯。一个赛季内赢得两座奖杯,我不知道米兰有多久没做到过了,但这是不常见的。”
孔塞桑于去年12月开始执教AC米兰,他带领米兰在各项赛事中取得了11胜5平8负的成绩。目前米兰在意甲联赛中积51分仅排名第9。
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